Social Media Listening and Advocacy Manager
|Job Title:||Social Media Listening and Advocacy Manager|
|Salary:||£30000.00 per annum|
|Contact Name:||Jordan Constable|
|Job Published:||August 18, 2016 15:36|
Our Client, a Global Technology Company, is seeking a Social Media Listening and Advocacy Manager to be based in Reading on an initial 9 month contract.
Team/ Department Mission
The UK Central Marketing Organisation (CMO) team is responsible for delivering B2C & B2B marketing programmes in the UK in order to drive key marketing goals to meet our overall business objectives and UK country requirements for our organisation.
The CMO team aspires to best-practice marketing, in pursuit of world-class status - through innovative campaigns, ground-breaking creativity, rigorous results analysis, and thorough customer insight. We are a multi-award winning team receiving ongoing recognition from the industry, with a successful track record in innovation & creativity.
The team is an active participant in the UK Marketing industry, with team members who sit on industry bodies, judge marketing awards, and speak regularly at external events.
It is a dynamic, fun & fast environment, full of challenge for those eager to grow & learn, and significant opportunity for those who are keen to progress within our organisation.
We are entering a new realm of being a digital business. A key part of that is our social media strategy and execution which will enable us to become a social business.
The central marketing social media team is responsible for defining the UK subsidiary social media strategy and implementing an always on approach, as well as supporting key campaigns to support the UK's commercial marketing brand awareness, demand generation and advocacy goals.
We have developed a strong in-house social media team including social media community managers, a social media analyst, as well as specialised social media programme managers i.e. for social selling.
Over the past year we have developed and created bespoke social listening reports for our customers and around key events, such as Black Friday/Cyber Monday, to highlight the capability of Social Engagement with a view to driving evangelism and ultimately sales of the product. We are looking for someone who can centrally own this offering, operationalize the process and work across the business to deliver insight driven, relevant listening reports to account teams and customers, as well as act as an evangelist for the product.
In addition, we have an active employee base using Sociable to drive us further into the social conversation. We are looking for someone to lead, manage and co-ordinate the advocacy programme.
The successful candidate will form an important part of the social team, as well as extended member of the Dynamics UK marketing team.
Key Accountabilities, Tasks and Activities
·Become an expert of Social Engagement and Sociable
·Deliver 100 Social Engagement social listening reports in the financial year including setup for keywords, query parameters and dashboards
·Provide industry/topic/customer led insights mined through social listening to inform account teams and shape customer proposals
·Work across the subsidiary stakeholders to ensure listening reports are a key consideration for partner & customer engagements - including the Executive Briefing team, Senior leaders, Dynamics sellers
·Become the evangelist voice for Social Engagement with the Dynamics marketing team to drive awareness, usage and sales conversations
·Drive employee engagement on social through onboarding new users, content curation, boosting content and managing the Sociable platform
Deliverables and KPI's examples:
·Produce 100 social listening reports in the new financial year
·Drive 20 opportunities for Social Engagement
·Deliver 25 evangelism sessions to internal groups and external partners/customers
·Grow the Sociable base to 1500 and maintain 70% engagement rate
·Self-starting individual, preferably with experience in social media listening or has an interest & is keen to learn.
·Strong analytic and research skillset with ability to mine and interpret data to derive meaning and actionable insights.
·Excellent presentation skills to deliver effective and engaging presentations to a variety of audiences including customers
·High degree of independence, attention to detail, and speed
·Proactive with an ability to multi-task, prioritise and problem-solve independently.
·Resilience: Demonstrates tenacity in achieving results, stays calm and in control under pressure, demonstrates a positive attitude in the face of difficulties or ambiguity.
·Strong collaboration and interpersonal skills, with an ability to work across a matrix organisation to get things done through others.
·Strong stakeholder management skills, including with senior management
·Purposeful: focuses on business impact, results and clear decision making.
·Collaborative: Works well with others, whether leading or contributing
·Adaptable: Is flexible in the face of new situations, ambiguity, or setbacks
·Driven: Takes charge of own destiny, is challenging and entrepreneurial
·Nimble: moves quickly, is agile and encourages others to do so.
·Passionate: Cares deeply and demonstrates curiosity, tenacity and resilience
·Can-do, proactive thinking
·Desire to delight stakeholders, and audiences.
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