Product Marketing Manager
|Job Title:||Product Marketing Manager|
|Salary:||£55000.00 per annum|
|Contact Name:||Rebecca Fagan|
|Job Published:||November 25, 2016 16:43|
My client, a global technology company are currently recruiting for a Product Marketing Manager on an initial 7 month contract.
The Product Marketing Manager is co-accountable for the subsidiary Services revenue, scorecard and market share for their Services offering(s) and for their sales (industry) sector into the Services Marketing Lead . An important part of the role is to gain deep industry insight, including customer segmentation, their attitudes and purchase behaviours. Based on these insights, the Marketing Manager builds and executes a sector marketing plan that priorities marketing campaigns, programs with the highest impact for New Work Sold (NWS) and Premier Net New revenue attainment.
They must develop strong partnerships with the Services Sales team, segment marketers, customer and partner segment stakeholders to lead and execute the fiscal year local priorities.
*Drive market insight and understanding, and lead our drive for "market credibility"
*Specify, drive, and launch sector-specific propositions, localising and packaging the companies' capability and offers
*Drive product specific campaigns to speed cloud adoption and drive Digital Transformation
Support Large target account planning activities
Lead sales enablement on propositions and campaigns
Develop Q+1, 2, 3 pipeline by creating and nurturing customer leads
Extensive and proven marketing experience
Marketing experience in technology sectors
Sector / segment / channel marketing experience
Able to build productive working relationships
Organised & resourceful
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