Marketing Communications Manager
|Job Title:||Marketing Communications Manager|
|Contract Type:||Fixed Term|
|Salary:||£44000.00 per annum|
|Contact Name:||Katie Wheeler|
|Job Published:||November 17, 2016 16:37|
Our Client based in Reading is looking for a Senior Marketing Communications specialist to join the Partner Business Development team in the role of Ecosystem Marcomms Manager.
The Ecosystem Marcomms Manager will play a pivotal role in the team by leading the execution of our local messaging and content strategy through Network digital programmes across communications, engagement and acquisition.
The ideal candidate:
-Proven ownership of communication strategies to hit specific commercial goals on behalf of diverse partner groups, products and programme needs
-Needs to be passionate about delivering compelling integrated marketing communications campaigns and always on programmes, with a strong focus on building both best practice content strategies targeting our Partner audiences as well as bringing data and insights driven skills to optimise comms and engagement performance.
-Has proven experience in managing a broad set of stakeholders - across both local and Corporate teams - to become the subject matter expert of where we can invest in leveraging and aligning with core digital comms capabilities from Corporate teams (relationship + nurture marketing) versus investing in building out our local content and comms strategy
-Need to get excited about modern marketing capabilities like marketing automation and unlocking new opportunities when data and technology converge.
Core areas of Impact
-All up ownership of "To Partner" Marcomms strategy - develops the content strategy across ecosystem, skills/enablement and activation goals and then develops a messaging strategy to support that with prioritisation, measurement and compelling content integrated into the plan.
-Management of local stakeholders (e.g. Partner Channel Marketing Managers, Business Group teams, Partner Sales Teams) to ensure buy in to comms/engagement plan - leading regular v-team updates on content performance and delivering action orientated insights to help identify how we can improve.
-Working with Digital & Ecosystems Lead to build core journeys (from start to outcome based end point) through comms (email/social) and MPN portal (Corp + Local pages) which are aligned to key PBD marketing priorities e.g. partner engagement and recruit
-Develop compelling, elegant and action oriented communications using diverse stakeholder and peer group to source original content and then turn that into communications
-Proven B2B digital Marketing Communications experience, preferably in technology marketing
-Demonstrable leadership of communication strategy for a technology business, partner or other B2B type business and how that impacted in commercial outcomes such as sales, acquisition or retention
-Proven skills and experience in owning, leading and running editorial/content strategy plan across a matrix of key stakeholders
-Exceptional oral and written communication skills: proven cross-group collaboration and enduring partnerships
-Strong executive maturity, presence and track record of marketing impact and influence
-Proven experience in leading v-teams and influencing peers/stakeholder management
This is a fixed term contract that will roll on.
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