Digital Paid Media Specialist
|Job Title:||Digital Paid Media Specialist|
|Contact Name:||rebecca fagan|
|Job Published:||October 19, 2016 15:22|
My client, a Global manufacturing company are currently recruiting for a Digital Paid Advertising Specialist.
Responsibilities will include
*Embed an insights-driven continual improvement approach to paid campaigns driving business and marketing decisions and agency performance
*Act as internal consultant to business marketers, pro-actively increasing business knowledge of the role of Digital Paid Media throughout the entire customer journey and advising on campaign briefs.
Personally implement multi-channel Digital Paid Media activities for test and learn purposes
To oversee Digital Paid Media activity (social, search and display) through external agencies, developing and reviewing optimisation recommendations and commentary to ensure delivery of campaign objectives against budget
Good understanding and practical experience of Digital Paid Media operations and campaign management across Social, Search and display
A solid understanding of when to adopt different paid media tactics in the customer journey and in broader integrated campaigns
Exceptional communications skills with internal team members and external agency contacts - ability to develop and customise audience, geography and channel (e.g. email, Skype, video conference, F2F) appropriate materials and messages
Driven to keep current with industry trends and emerging digital channels and technologies.
Able to interact and influence internal business stakeholders, outside media companies and vendors on a daily basis.
Experience in developing strong agency partnerships and delivering on objectives
Ability to deliver insight and share learning throughout the digital organisation
Must be able to mediate and problem-solve in fast-paced environment under tight deadlines.
Realist and pragmatic team player that's self-motivated and determined to meet deadlines.
Excellent decision-making, problem solving, organisation and multi-tasking skills.
Experience of working and influencing in a multi-national organisation beneficial
Google AdWords and Analytics qualifications would be preferable
Experience in Amazon Marketing Services a bonus
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