Digital Marketing Specialist
|Job Title:||Digital Marketing Specialist|
|Salary:||£18 - £20 per hour|
|Contact Name:||Geoff King|
|Job Published:||September 04, 2018 18:25|
I am currently partnering with a Global Manufacturing Company who are looking for a Digital Marketing Specialist on an initial 12 month contract.
This position is based in Bracknell.
Key Job Responsibilities
Uses knowledge and expertise of business strategy, customer insight, competitor online activity and systems and processes to
proactively develop and deliver the digital strategy for the UK & Ireland business divisions.
Champions, coordinates and optimises business digital content and user experience across digital platforms.
Implements integrated engagement programmes (e.g. marketing automation/ email, social, paid advertising); to deliver
contact acquisition, engagement, and retention plans.
Drives the education and awareness of digital marketing within the business group. Delivers a progressive mind-set to
anticipate, understands and reacts to the needs of customers through digital.
Works with Digital Marketing Specialists across other business groups to maximise cross-collaboration, best practice sharing
and replication opportunities.
Liaises with internal and external stakeholders to ensure effective prioritisation and successful implementation of digital
marketing tactics and programmes.
Supports the development and execution of the eCommerce strategy for the business group inclusive of Marketplaces and
strategic eChannel partners.
Skills, experience and key capabilities
Proven career track record in digital marketing, with a deep understanding of all digital marketing channels (B2B experience
within digital is a strong advantage)
Exceptional stakeholder management experience
Good understanding of marketing pipeline, analytics, and automation
Good energy and confidence to drive change
A self-starter with the ability to solve complex problems and make clear recommendations at pace
Good organisation skills; process orientated and attention to detail
Excellent written and verbal communication skills including presenting to executives
Apply now for my immediate attention!