Digital Marketing Specialist

Location: Bracknell, Berkshire
Job Type: Contract
Specialisation: IT
Salary: £38000.00 - £40000.00 per annum
Reference: 71998-ITENG-JRN_1531221255
Contact: James Hearne
Email: email James
Digital Marketing Specialist

I am currently partnering with a Global Manafacturing Company who are looking for a Digital Marketing Specialist on an initial 12 month contract.

This position is based in Bracknell.

Key Job Responsibilities
·Uses knowledge and expertise of business strategy, customer insight, competitor online activity and systems and processes to proactively develop and deliver the digital strategy for the UK & Ireland business divisions.
·Champions, coordinates and optimises business digital content and user experience across digital platforms.
·Implements integrated engagement programmes (e.g. marketing automation/ email, social, paid advertising); to deliver contact acquisition, engagement, and retention plans.
·Drives the education and awareness of digital marketing within the business group. Delivers a progressive mind-set to anticipate, understands and reacts to the needs of customers through digital.
·Works with Digital Marketing Specialists across other business groups to maximise cross-collaboration, best practice sharing and replication opportunities.
·Liaises with internal and external stakeholders to ensure effective prioritisation and successful implementation of digital marketing tactics and programmes.
·Supports the development and execution of the eCommerce strategy for the business group inclusive of Marketplaces and strategic eChannel partners.

Skills, experience and key capabilities
·Minimum 3+ years' digital marketing experience, with a deep understanding of all digital marketing channels (B2B experience within digital is a strong advantage)
·Exceptional stakeholder management experience
·Good understanding of marketing pipeline, analytics, and automation
·Good energy and confidence to drive change
·A self-starter with the ability to solve complex problems and make clear recommendations at pace
·Good organisation skills; process orientated and attention to detail
·Excellent written and verbal communication skills including presenting to executives
Qualifications
Business / Marketing degree preferred.

This is a great opportunity to join a reputable company and take the next step up in your career, please apply now for my immediate attention!