Digital Marketing Manager
|Job Title:||Digital Marketing Manager|
|Salary:||£54385.00 per annum|
|Contact Name:||Karen Brown|
|Job Published:||November 09, 2016 16:25|
Role Purpose :
The Digital Marketing Manager's main purpose is to take a lead on developing and executing innovative, integrated and effective UK digital communications and solutions. These solutions should meet the needs of target customers and support business goals and financial objectives. Innovative Health business encompasses the following portfolios: inflammation and immunology, respiratory, cardiovascular, smoking cessation, rheumatology, rare diseases, oncology and vaccines.
Planning and project delivery
Work with brand teams to identify common needs or business opportunities for which digital capability or solutions are required. Identify priority activities aligned to priority brands, their critical success factors and customer insights.
Act as the local digital lead, often driving campaigns through to execution or supporting the country brand lead with advice and guidance
Digital solutions, content and channels Manage the production of highly effective digital content - ensuring that it is always vibrant, engaging, on message and conforms to the very highest standards of practice.
Manage content and customer experience across all digital channels, including websites, email marketing, search, third-party advertising, social media and mobile.
Ensure involvement and consultation with the audiences and other key stakeholders when developing digital activity.
Maintain excellent knowledge of the trends and direction of digital media, to enable identification and development of innovative solutions to drive business goals.
Act as the sponsor when processing projects through medical and legal review.
Make basic amends to the content management of their websites via the self-service (content management system) functionality.
Liaise with internal enablers to ensure timely delivery where relevant. Align local projects with
Planning and project delivery
* Plans submitted to timescales
* Feedback from XFT members on project management and delivery * Development of programmes in line with accounts ops plan.
Digital solutions, content and channels
* Delivery of programmes within agreed time lines and within agreed budget * Programme issues resolved in a timely manner (e.g., resources, timelines, communication and other problems) * Compliance with relevant internal and external procedures, e.g., global standard operating procedures relating to promotion, ABPI code of conduct.
* Demonstration of up-to-date knowledge of relevant procedures and standards applicable to role and marketing practice
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