Commercial Digital Marketing Manager
|Job Title:||Commercial Digital Marketing Manager|
|Salary:||Up to £57000.00 per annum|
|Contact Name:||Karen Brown|
|Job Published:||August 30, 2018 15:53|
While the responsibilities of the Commercial Digital Marketing Manager will evolve with the needs of the discipline, core responsibilities will include:
*Partner closely with the device marketers in CDS UKI to build strong digital marketing and digital transformation plans
*Perform data analytics and highlight local digital trends, capturing and sharing key insights, learnings, best practices
*Help build the digital acumen for the device marketing and MNA teams in UKI
*Undertake partner capability assessments based on their digital ability, in order to co-develop improvement plans
*Localise corporate created seasonal content, assets, and campaigns to deploy with Commercial partners
*Land programs created by the worldwide digital team at corporate with Disti's/Resellers/MNA partners (ie. content syndication, attach)
*Perform site merchandising tasks including localisation of content
*Monitor partners web/mobile sites for online execution compliance - build strategies to address opportunities and gaps
*Drive sales performance by managing online site experience, implementing merchandising, cross-sells, attach and conversions, aligned to overall account and product strategies
*Contribute towards building a Centre of Digital Excellence with the Digital Marketing Lead
*Stay up-to-date on the latest digital marketing/retail trends, platforms, behaviours and tools to develop innovative methods and marketing ideas
*Creative brainstorming, wire-framing and layout for paid demand generation, social media campaigns and partner website experiences
The successful candidate will:
*Practice a holistic approach to digital marketing (across Paid, Earned, and Owned)
*Be a subject matter expert in (at least one area): Search, Demand Generation, Social Media, Data Analysis or Content Marketing
*Be an adept project, program and campaign manager
*Be able to deal with many stakeholders in a heavily matrixed environment
*Be agile, willing to learn and adapt based on changing circumstances (retail moves quickly!)
*Be thoughtful and mindful to ensure excellence in execution
*Be able to manipulate and generate insights from data
*Bachelor's degree or equivalent education & experience.
*Experience in digital and online marketing with a successful track record of campaign/program management and strategic execution.
*Experience driving innovation in the digital discipline through business impacting campaigns across B2C environments.
*Deep understanding of customer journey across social media, paid digital and website strategy.
*Proficient with Microsoft Office, social media platform management, and Photoshop.
*Excellent communication skills and strong project management skills.
*Demonstrated skills in reporting and data analysis using different tools like Google Analytics or equivalent.
*Ability to handle multiple projects while making decisions about key priorities.
*Results oriented team player who can work independently.
*Fast learner, diligent, ambitious, and persistent in other words, someone that welcomes a challenge.
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